Passionate About Ecommerce!

If the answer is no, then you are missing out on valuable business data which in my eyes is crucial to a websites success.

So how do you see who is visiting?

By using Google Analytics, which is a very powerful analytics package for websites. It allows you to monitor who is visiting your website, the path they take, where they drop off and more.

One of the more advanced features and one which is great for testing your more important routes, such as checkout process, or tutorials is the goals function. This allows you to monitor how far along the route they get and suggest whether there may be a problem, which needs addressing.

All essential in determining where your website needs improving, monitoring your online marketing efforts and more.

Installation can be difficult if you are not technically minded, which is why I include it for free with my Google Analytics Training Courses, which are designed to give you a full understanding of how to use it and how it can benefit your business.

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If you are running an ecommerce store online, then Google base is a fantastic way of generating some excellent free targetted traffic for your products. You will need to sign up for a google account to use this, simply click login on googles homepage in the top right.

All you have to do is simply tell Google about your products via the use of a text document.

It is the first thing I suggest to my clients as the only cost involved is your time. Although it can be a) time consuming and b) can be technical.

Alot of the ecommerce packages including JShop, OScommerce and Zen Cart to name a few have modules / addons available which export your products to Google base, which makes life so much easier.

Googlebase can also be used to promote services and classifieds too so may work for other businesses also.

Head over to Google, type in a search and hit "Shopping" to see where I am talking about.

What are you waiting for?

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